BSc (Hons) Business Management (Marketing) top-up University of Bolton

Course Overview

Business management qualifications are vital for opening doors in your career, whether you’re starting fresh or seeking greater responsibilities in your current role. This course is designed to build on your foundation degree or HND-level knowledge, helping you achieve the status of a BSc (Hons) Business Management (Marketing) top-up graduate. You will delve into advanced topics in business, management, and marketing, enhancing your professional skills and boosting your employability.

As you build on your previous studies, you’ll explore specialist areas such as digital marketing strategy, marketing for e-commerce, and global consumer behavior. This honours-level programme will also provide insights into strategic management while developing your critical inquiry and research skills to improve your work quality. Upon successful completion, you’ll receive both the CMI Level 5 Award in Leadership and Management and exemptions for certain CIM professional qualifications.

A key focus of this dynamic and flexible programme is to enhance your employability. Engaging case studies, guest speakers, and industry visits will help you understand the business landscape and the expectations of employers in various contexts. You’ll develop essential skills such as communication, data analysis, time management, teamwork, and problem-solving.

We also emphasize lifelong learning, empowering you to take charge of your professional development and maximize your potential for success.

Highlights

Our Business, Management, and Marketing courses rank second in the UK and top in the North West of England for course and teaching satisfaction, according to the Guardian University Guide 2022.
The Times and The Sunday Times Good University Guide 2022 also ranks our Business, Management, and Marketing courses second in the UK and top in the North West of England for student experience.
The Institute of Management Greater Manchester, along with the wider University, offers a supportive and friendly environment with small class sizes, purpose-built teaching facilities, and excellent student support services.
Upon successful completion of this dual award course, you’ll earn both an academic degree and a professionally recognized management qualification—the CMI Level 5 Award in Leadership and Management—without needing additional exams or coursework.
On the BSc (Hons) Business Management (Marketing) top-up pathway, you’ll have the chance to gain exemptions from professional qualifications offered by the Chartered Institute of Marketing (CIM).
This course is part of our comprehensive Business Management suite. Depending on your prior studies, you can choose this specialist pathway in Marketing, the core Business Management route, or explore other specializations.
Benefit from face-to-face sessions and personalized support from our experienced and enthusiastic lecturers, who have backgrounds in various businesses, from multinational corporations to SMEs.
A tailored induction programme will help you transition smoothly into your new course and study environment.

Key Features

Study in our vibrant Institute of Management located in Bolton town centre.
Enjoy small group and tutorial teaching for personalized support from our dedicated faculty.
Gain insights from guest speakers who hold senior industry positions, providing you with valuable knowledge and advice.
Access course materials online, allowing you to prepare at home and maximize your interactive in-class learning.
Engage with contemporary research integrated into our curriculum, ensuring a strong academic foundation for your business studies.
Our dedicated team will assist you in developing critical thinking and research skills, applicable to your final year dissertation or work-based project (if eligible).
Experience the lively atmosphere of Bolton’s shops, bars, restaurants, and leisure facilities. Nearby Manchester, known for its multicultural vibrancy, and the scenic Northwest of England, renowned for its countryside and heritage, await your exploration.

Entry Requirements

To be eligible for this course, you should typically hold a relevant Level HE5 qualification, such as a foundation degree or HND (e.g., FdA/FdSc or HND in Business Management). Alternatively, a professional qualification at an equivalent level may also be accepted.

You may need to attend an interview and/or submit a portfolio of work as part of the application process.

If English is not your first language, you will need to provide an IELTS score of 6.0, with no individual band lower than 5.5, or an equivalent qualification. We also accept various other English language qualifications; please visit our English Language Requirements page for further details.

Career Opportunities

Our dual award BSc (Hons) Business Management (Marketing) top-up course is designed to deepen your understanding of business functions and enhance your marketing expertise at the honours level. This program paves the way for careers in general management as well as specialized marketing roles.

Graduates can explore various fields, including supply chain management, enterprise, finance, law, retail, and people management. The dual qualification you earn upon completing this course significantly boosts your employability in your chosen management area.

Beyond academic and sector-specific knowledge, the program emphasizes the development of essential employability skills such as critical thinking, problem-solving, and data analysis. Overall, the course prepares you with the skills necessary to thrive in a rapidly evolving job market.

What Can I Do With This Qualification?

Graduates equipped with specialized marketing knowledge, combined with a broader understanding of business operations, hold a competitive edge in the job market. You’ll be prepared to pursue various roles across public, private, and voluntary sectors.

Understanding the marketing landscape, brand and consumer analysis, and digital communication is crucial for many management positions. You may find opportunities in areas like retail management, human resource management, customer service management, advertising, merchandising, and logistics. You could also pursue specific roles as a marketing manager or consultant.

Further study is an option if you wish to specialize. Numerous postgraduate and professional development courses are available in fields such as digital marketing, content marketing, market research, and public relations. Alternatively, you could focus on human resources, finance, law, computing, or international business management. Pursuing an MBA is another pathway you might consider.

Alternative Career Options

Your qualification can also serve as a stepping stone into various other careers, some of which may require relevant experience or further postgraduate study. Possible career paths include:

Hotel and leisure management
Public relations
Financial management
Information systems
Market research analysis
Product management
Health policy and information
Purchasing
Teaching and education
Media (TV, film, online, newspaper, magazine)
Self-employment
Banking
Auditing and quality assurance
Project management
Risk and insurance

Modules

The following modules may include both compulsory and optional components. Please note that not all modules may be available for study as part of the course.