Professional Qualification

OTHM Level 5 Extended Diploma in Tourism and Hospitality Management

Develop Advanced Management Skills and Build a Successful Career in the Global Tourism and Hospitality Industry.

Ofqual-regulated qualification

Assignment Based

Flexible Study Options

Career Development

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Course Detail

Mandatory Units

12

Awarding Body

OTHM

Credit Hours

240

TQT

2400

GLH

1200

Course Overview


The OTHM Level 5 Extended Diploma in Tourism and Hospitality Management is a professionally designed programme for individuals seeking to develop advanced knowledge, management expertise and leadership skills within the global tourism and hospitality industry. This internationally recognised diploma provides learners with a comprehensive understanding of tourism operations, hospitality management, customer experience, business development and strategic decision-making across diverse industry settings.

The course explores key areas of tourism and hospitality management, including hotel operations, tourism planning, service quality management, marketing strategies, financial management, human resource management and contemporary industry practices. Learners develop the ability to evaluate business operations, manage hospitality services, understand changing customer expectations and respond effectively to challenges within the international tourism and hospitality sector.

The OTHM Level 5 Extended Diploma in Tourism and Hospitality Management is suitable for aspiring hospitality managers, tourism professionals, hotel supervisors and individuals seeking career advancement in travel, accommodation, leisure and hospitality organisations. Through industry-focused learning, learners strengthen their analytical, organisational, communication and leadership capabilities.

Completing this diploma can support career development towards supervisory and management positions in hotels, resorts, restaurants, travel agencies, tour operators and tourism organisations. It provides a valuable opportunity to build professional competence and prepare for greater responsibilities in the expanding global tourism and hospitality industry.

Innovative College of Professional Studies (Private) Limited is an OTHM-approved training centre, delivering professional qualifications to support Learners’ career advancement.

Study Units

  • Understand the principles of academic writing, including structure, clarity, coherence and appropriate academic language.
  • Apply effective research methods to identify, collect and evaluate relevant information from credible academic sources.
  • Develop critical thinking and analytical skills to interpret research findings and construct evidence-based arguments.
  • Demonstrate appropriate referencing, citation and academic integrity practices to avoid plagiarism.
  • Produce well-structured academic reports, essays and research-based assignments using recognised academic writing conventions.
  • Understand the structure, characteristics and key components of the tourism and hospitality business environment.
  • Analyse the impact of political, economic, social, technological, environmental and legal factors on tourism and hospitality organisations.
  • Evaluate the roles of key stakeholders, including governments, tourism authorities, businesses and local communities.
  • Examine market trends, competitive forces and emerging challenges affecting the global tourism and hospitality industry.
  • Apply business environment analysis techniques to assess opportunities, risks and strategic decisions within tourism and hospitality organisations.
  • Understand the fundamental principles and concepts of services marketing within the tourism and hospitality industry.
  • Analyse customer behaviour, market segmentation and target audiences to develop effective marketing strategies.
  • Apply the extended marketing mix (7Ps) to promote tourism destinations, hospitality services and customer experiences.
  • Evaluate digital marketing, branding, promotional techniques and customer relationship management in tourism and hospitality organisations.
  • Develop and assess marketing strategies that improve customer satisfaction, strengthen brand positioning and enhance organisational competitiveness.
  • Understand the principles and importance of sustainability within the tourism and hospitality industry.
  • Analyse the environmental, social and economic impacts of tourism and hospitality activities.
  • Evaluate sustainable tourism practices, including resource conservation, waste management and responsible business operations.
  • Examine the role of tourism organisations, governments and local communities in promoting sustainable tourism development.
  • Develop strategies to improve environmental performance, support local communities and encourage responsible tourism and hospitality management.
  • Understand the principles, concepts and processes involved in planning and managing events within the tourism and hospitality industry.
  • Analyse different types of events, including corporate events, conferences, exhibitions, festivals and social functions.
  • Apply effective event planning, budgeting, resource allocation and scheduling techniques to ensure successful event delivery.
  • Evaluate risk management, health and safety, logistics and stakeholder coordination in event management.
  • Develop strategies to promote, deliver and evaluate events while ensuring customer satisfaction and achieving organisational objectives.
  • Understand the historical development and evolution of the global tourism and hospitality industry.
  • Analyse the key factors, including economic, social, technological, political and cultural influences, that have shaped the industry’s growth.
  • Examine the development of different tourism sectors, hospitality services, accommodation facilities and travel organisations.
  • Evaluate the impact of globalisation, technological advancements and changing consumer preferences on contemporary tourism and hospitality practices.
  • Assess emerging trends, challenges and opportunities influencing the future development of the international tourism and hospitality industry.
  • Understand the principles, tools and strategies of digital marketing within the tourism and hospitality industry.
  • Analyse the role of websites, search engine optimisation (SEO), social media and online booking platforms in promoting tourism and hospitality services.
  • Develop digital marketing campaigns using content marketing, email marketing, paid advertising and social media engagement techniques.
  • Evaluate digital marketing performance through analytics, customer engagement metrics and online market research.
  • Apply digital marketing strategies to strengthen brand visibility, attract target audiences, improve customer experiences and increase business competitiveness in the tourism and hospitality sector.
  • Understand the principles, functions and importance of operations management within tourism and hospitality organisations.
  • Analyse operational processes, resource allocation and service delivery systems to improve organisational efficiency.
  • Apply quality management, performance monitoring and continuous improvement techniques to enhance service standards.
  • Evaluate supply chain management, inventory control, workforce planning and operational risk management in tourism and hospitality businesses.
  • Develop operational strategies that improve productivity, control costs, enhance customer satisfaction and support organisational objectives.
  • Understand the principles, concepts and functions of management accounting within tourism and hospitality organisations.
  • Apply budgeting, cost classification and cost-control techniques to support effective financial management.
  • Analyse financial and management accounting information to evaluate organisational performance and operational efficiency.
  • Use management accounting tools, including variance analysis, break-even analysis and financial forecasting, to support business decision-making.
  • Develop financial management strategies that improve resource utilisation, control operational costs and support the profitability of tourism and hospitality businesses.
  • Understand the principles, functions and strategic importance of human resource management within tourism and hospitality organisations.
  • Analyse recruitment, selection, training and employee development practices to build an effective and skilled workforce.
  • Apply performance management, employee motivation and reward strategies to improve workforce productivity and service quality.
  • Evaluate employment relations, equality, diversity, employee wellbeing and relevant employment legislation within the tourism and hospitality sector.
  • Develop human resource management strategies that support employee engagement, organisational effectiveness and long-term business objectives.
  • Understand the principles, concepts and strategic importance of customer relationship management (CRM) within the tourism and hospitality industry.
  • Analyse customer needs, expectations and behaviour to develop effective customer engagement and relationship-building strategies.
  • Apply CRM tools, technologies and customer data management techniques to improve service personalisation and customer communication.
  • Evaluate customer satisfaction, loyalty programmes, feedback mechanisms and complaint-handling practices to strengthen customer relationships.
  • Develop CRM strategies that enhance customer retention, improve service quality and support long-term organisational success in tourism and hospitality businesses.
  • Understand the major contemporary issues, challenges and developments influencing the global tourism and hospitality industry.
  • Analyse the impact of technological advancements, globalisation and changing consumer behaviour on tourism and hospitality businesses.
  • Evaluate the effects of environmental sustainability, climate change and responsible tourism practices on industry operations.
  • Examine the influence of economic uncertainty, political developments, health concerns and changing regulations on tourism and hospitality organisations.
  • Develop strategic responses to contemporary industry challenges and emerging trends to support innovation, resilience and sustainable business performance.

Entry Requirments

  • Age: 18 years of age or above.
  • Education: A relevant Level 4 Diploma or equivalent certification is generally expected.
  • Experience: Previous work experience in tourism, hospitality, hotel management, travel services or a related industry is beneficial.
  • English Proficiency: Adequate reading, writing, speaking and listening skills.
Professional Woman Presenting Rightward

Who Should take this Course?

The OTHM Level 5 Extended Diploma in Tourism and Hospitality Management is designed for individuals seeking to develop advanced management knowledge, strengthen leadership capabilities and build professional careers in the tourism, hospitality, hotel management and travel industries. This course is suitable for learners who want to enhance their operational, strategic and managerial skills across diverse tourism and hospitality environments.

  • Tourism Professionals: Enhance industry knowledge and develop advanced skills in tourism planning, management and service delivery.
  • Hospitality Managers and Supervisors: Strengthen leadership capabilities and improve hospitality operations and service quality management.
  • Hotel and Resort Management Professionals: Develop expertise in hotel operations, customer experience, resource management and business performance.
  • Travel and Tourism Managers: Improve knowledge of travel operations, destination management, tourism marketing and business development.
  • Event Management Professionals: Strengthen event planning, coordination, operational management and customer service skills.
  • Customer Service Professionals: Develop advanced capabilities in customer relationship management, service quality and customer satisfaction.
  • Business Owners and Entrepreneurs: Gain management knowledge to establish, operate and grow tourism and hospitality businesses.
  • Graduates and Aspiring Hospitality Leaders: Build professional management skills and prepare for supervisory and management responsibilities across the global tourism and hospitality industry.

Future Progression

Successful completion of the OTHM Level 5 Extended Diploma in Tourism and Hospitality Management provides learners the opportunity for a wide range of academic progressions including the OTHM Level 6 Diploma in Tourism and Hospitality Management qualification.

As this qualification is approved and regulated by Ofqual (Office of the Qualifications and Examinations Regulation), learner may be eligible to gain direct entry into Year 3 of a three-year UK Bachelor’s degree programme.

Frequently Asked Questions

Learners develop a range of professional and management skills, including:

  • Tourism and hospitality business management
  • Leadership and strategic decision-making
  • Customer relationship management
  • Digital marketing and services marketing
  • Financial and operational management
  • Human resource management
  • Event planning and management
  • Sustainable tourism development

The diploma develops practical management knowledge and professional capabilities required in hospitality operations. It helps learners strengthen their understanding of customer service, hotel management, financial control, workforce management and business development, supporting career opportunities in hospitality organisations.

Successful learners can explore career opportunities in different areas of tourism and hospitality, including:

  • Hotel Operations Manager
  • Hospitality Supervisor
  • Tourism Development Officer
  • Guest Relations Manager
  • Events Coordinator
  • Travel and Tourism Manager
  • Resort Operations Supervisor
  • Hospitality Business Development Executive
  • Customer Experience Manager

Specific job opportunities depend on professional experience, employer requirements and individual competencies.

Sustainability is important because tourism and hospitality activities can affect natural resources, local communities and cultural heritage. Understanding sustainable practices helps organisations reduce environmental impacts, manage resources responsibly, support local economies and deliver responsible tourism experiences.

Digital marketing helps tourism and hospitality organisations reach international audiences, promote destinations, increase online bookings and strengthen brand visibility. The course develops knowledge of SEO, social media marketing, content marketing, online advertising and digital customer engagement.

Yes. The diploma develops management, leadership, operational and business skills that can support progression towards supervisory and management responsibilities in hotels, resorts, restaurants, travel companies, event organisations and other hospitality businesses.

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