MBA in Marketing (Top-Up Program) – UCAM, Spain
The Master of Business Administration degree with a focus on Marketing offers a comprehensive educational journey that expands learners’ professional networks and enriches their fundamental knowledge through hands-on applications. This specialized program equips students with the essential tools to engage in critical thinking, tackle complex marketing challenges, and foster business growth in real-world scenarios.
Throughout the curriculum, students acquire valuable insights into effective strategic marketing management within the global marketplace. They delve into the methodologies of conducting and analyzing market research, exploring the nuances of the marketing mix on an international scale. Additionally, the program introduces learners to indispensable marketing tools, theories, and delves into the psychology of consumer behavior, empowering them to devise innovative solutions and strategies for addressing various marketing dilemmas and obstacles.
A significant advantage of the program lies in its provision of insights into current market trends and sales patterns, enabling companies to pinpoint their target audience and identify products with optimal profit potential. Covering all facets of organizational operation, the program plays a pivotal role in shaping and guiding corporate strategy.
By furnishing learners with vital skills and knowledge, the program lays the groundwork for sustained success in diverse marketing-related professions. Furthermore, it offers three specialized tracks: digital marketing, marketing analytics, and marketing leadership, tailored to individual interests, allowing students to customize their education based on their specific career aspirations.
WHY THIS PROGRAM
- WES recognized qualification
- Program designed exclusively for professionals with work experience
- Comprehensive study material and e-library support available at no additional cost
- Become eligible to gain direct entry into relevant Doctorate / PhD programme
- Online Assignments and Assessment
- European Credit Transfer and Accumulation System (60 ECTS) enabled program
- Installment payment option available
- MBA Degree awarded from UCAM, Spain
WHO SHOULD ENROLL
- MBA in Marketing is ideal for :
- Chief Marketing Officer (CMO)
- Media Heads
- Digital Marketing Managers
- Public Relations Managers
- Market Research Managers
- Product/Brand/Marketing Managers
WHAT YOU’LL EARN
- MBA – Marketing Degree from UCAM, Spain
- Level 7 Diploma from OTHM, UK (Optional)
- Eligible to Gain Direct Entry into Relevant Doctorate/PhD program
ELIGIBILITY
Graduate
Minimum 2 Years of Managerial Work Experience in Marketing domain or relevant field
Non-Graduate
Minimum 5 Years of Managerial Work Experience in Marketing domain or relevant field
* A very small percentage of applicants are approved on the basis of Recognition of Prior Learning (RPL).
Note: Candidates can only apply for the program which is relevant to their area of work experience.
SYLLABUS
This program is available for study in 2 stages over 12 months, giving learners the flexibility they need to master the complexities in the business administration with focus on Marketing domain.
Stage 1
All the Units of Stage 1 are mandatory.
Units
- Strategic Management
- Strategic Leadership
- Strategic Human Resource Management
- Strategic Financial Management
- Digital and Social Media Marketing
- Strategic Brand Management
Stage 2
Learners on successful completion of Stage 1, would move to the stage of the MBA program. The last stage consists of 1 unit.
Unit – Dissertation
This unit is designed to make a major contribution to learners’ professional and intellectual development, by enabling them to demonstrate their capacity for sustained independent thought, learning and critical reflection.
Dissertation should be of 12,000 words.
About UCAM, Spain
The Universidad Católica San Antonio (UCAM), is a private university located in Murcia in south-eastern Spain founded in 1996. UCAM offers undergraduate and graduate academic programs taught by faculty and researchers engaged with the quality of the education provided. The university is characterized by a firm commitment to Catholic orthodoxy and the moral and social doctrines of the Church. UCAM aims to contribute to the transmission of human knowledge and the development of research, from the critical, responsible and creative freedom of the person, according to gospel principles. UCAM developed a system of quality management applied to teaching, research and services to ensure the human relations among all members of the university community in order to make more effective educational work and research.
