As businesses seek innovative ways to promote their products and services, there is a growing demand for graduates with expertise in digital marketing and business management. The BSc (Hons) Digital Management and Marketing program at the University of Bolton is designed to meet this demand, providing students with a comprehensive education that combines core business principles with cutting-edge digital marketing strategies.

Program Highlights

In this program, you will learn how to harness social media, big data, and emerging technologies to create marketing opportunities for organizations of all sizes—ranging from startups to multinational corporations. The University of Bolton, a Chartered Institute of Marketing (CIM) Accredited Degree University, offers a curriculum that emphasizes practical skills and real-world applications, ensuring you are well-prepared for a career in the dynamic fields of digital business and e-commerce.

Curriculum Focus

Inspired by the insights of the CIM and the Digital Marketing Institute (DMI), our degree program combines essential industry knowledge with a broad array of practical and transferable skills. Key topics include:

Segmentation and Targeting: Understand how to identify and reach specific consumer groups.
Customer Relationship Management (CRM): Explore strategies for managing customer interactions and enhancing satisfaction.
Integrated Marketing Campaigns: Learn to design and implement cohesive marketing strategies across various platforms.
E-tailing Techniques: Gain insights into effective online retail practices.

Additionally, you will delve into web and app design, data analytics, strategic management, and financial decision-making. Our expert faculty will support you in developing critical thinking, research skills, and professional competencies that are highly valued by employers.

Practical Experience

The program emphasizes experiential learning through live briefs, guest lectures, and specialized modules. This hands-on approach allows you to apply theoretical knowledge to real-world scenarios, enhancing your skills in planning, creating, and managing engaging digital marketing campaigns.

Key Features

CIM Accreditation: As a CIM Accredited Degree, our program offers exemptions from certain CIM qualifications, providing added value to your education.
Highly Rated: Our Business, Management, and Marketing courses are ranked second in the UK for course satisfaction and student experience by the Guardian University Guide 2022 and The Times.
Supportive Environment: Benefit from small class sizes and one-on-one support from our experienced faculty, ensuring personalized attention and guidance.
Specialized Modules: In your final year, choose from option modules covering advanced topics like data analytics and consumer psychology.

Career Preparation

The University of Bolton is committed to your employability. Throughout your studies, you will have opportunities to engage with industry professionals, attend guest lectures, and work on projects that reflect current market conditions. This approach ensures you graduate with the skills and networks necessary for a successful career in digital marketing and management.

Student Life in Bolton

Studying in Bolton offers you access to a vibrant community filled with shops, restaurants, and leisure activities. With Manchester just a short train ride away, you can enjoy the rich cultural offerings of one of the UK’s most dynamic cities, while also exploring the beautiful countryside and coastal areas of the North West.

Entry Requirements

To apply for this course, you need a minimum of 104 UCAS points, which can be achieved through a variety of qualifications, including A-levels, BTECs, or T-levels. Relevant subjects, such as business studies, psychology, or computing, are preferred. Additionally, you should have five GCSEs at grade C/4 or above, including English and Mathematics. We also welcome applications from individuals with non-traditional qualifications or relevant experience.

By choosing the BSc (Hons) Digital Management and Marketing at the University of Bolton, you are taking a significant step towards a rewarding career in a field that continues to evolve and expand. Enroll today and prepare to lead in the digital marketplace!

Career Opportunities

As the University of Bolton is well-established as a provider of education across the spectrum of business management and digital technologies, we’re ideally placed to offer degree-level studies in digital marketing and management.

Advances in technology are driving innovations in marketing and retail. The growth in new media platforms, including social media, has led to changes in how consumers interact with brands, products and services. Consumers are demanding more personalised, interactive and entertaining marketing communications, served through constantly evolving digital and online channels via an ever-changing range of devices. Our BSc (Hons) Digital Marketing and Management offers you skills in digital marketing, developed through a vibrant mix of training in the fundamentals of marketing and business management, data analytics, web design and app design and development. As a graduate of this forward-thinking degree, you’ll be ready to create and manage digital marketing campaigns for the myriad of public and private sector organisations looking to promote their goods and services creatively through online and digital spaces.

During the course, you can also expect to develop a wide range of technical, professional and interpersonal skills, such as attention to detail, teamwork, communication, time management, problem-solving and lifelong learning. Overall, you’ll be well-prepared for a career in digital marketing and management, working for an employer, an agency, or as a freelance consultant.

What can I do with this qualification?

Exciting opportunities are available with big brands, advertising and marketing agencies, and organisations of all sizes needing digital marketing and e-commerce expertise to promote their brands, products or services. They want professionals who can manage digital marketing content and build strategy using their excellent understanding of the content marketing funnel, sound knowledge of data analytics and clear understanding of design for digital, online and mobile platforms. As a graduate of this course, you’ll possess impressive practical and technical prowess in digital marketing, alongside the management and communication skills needed to lead marketing projects.

After graduation, you’ll be well placed to seek roles in digital marketing management, digital campaign management, SEO, PPC, social media management and brand management. You’ll likely also find opportunities in social media content management and strategy, digital advertising, leading business project teams and more general e-commerce roles. Depending on your interests, you might also pursue data analytics, web design, app development, or market research roles.

You’ll also be ready to progress to postgraduate-level studies or professional qualifications to develop your expertise and professional practice further. The University of Bolton offers a range of master’s degrees in business management and creative technologies that could enhance your career prospects and job satisfaction. Moreover, you’ll be well placed to pursue additional qualifications and higher levels of membership with the CIM.

Alternative career options

Graduates can use the qualification as a stepping-stone into a range of other careers. For some of these roles, relevant experience and/or postgraduate study may be required. They include:

Management
Communications and PR
Media and journalism
Financial management
Information systems
Purchasing
Teaching and education
Self-employment
Banking
Auditing and quality assurance
Project management
Risk and insurance
Research
E-tail

Modules

The modules in the BSc (Hons) Digital Management and Marketing program include a mix of compulsory and optional subjects. Not all modules may be available to every student as part of their course of study. Below is a list of the modules you can expect:

Professional and Academic Skills Development
Business Environment
Contemporary Issues in Marketing
Information Systems and Big Data Analysis
Introduction to Data Analytics
Financial Decision Making in Business
Project Management
Enterprise, Innovation, and Creativity
Customer Insights
Planning Campaigns
Business Management and Career Development
Business Project
Dissertation
Strategic Management
E-Commerce and Contemporary Marketing Practice
Integrated Digital Marketing Strategy
Psychology of Digital Consumer Behavior
Advanced Data Analytics
Digital Marketing Techniques

These modules are designed to provide a comprehensive understanding of both digital marketing and management, equipping you with the skills needed for success in today’s business landscape.