The LICQual Certificate in Sales Train the Trainer is a professionally designed programme that equips aspiring trainers with the skills, techniques, and knowledge required to effectively deliver high-quality sales training. This course is ideal for sales professionals, managers, and learning and development specialists who wish to transition into training roles or enhance their ability to develop and lead dynamic sales teams. Delivered in line with UK professional standards, the course combines adult learning principles with advanced sales methodologies, offering participants a strong foundation in both instructional delivery and sales-specific content. Whether you aim to train internal teams or offer independent sales coaching services, this certification prepares you to teach, lead, and inspire.
This LICQual Certificate in Sales Train the Trainer focuses on equipping learners with dual competencies: mastering sales strategies and learning how to teach those strategies effectively. It is designed for individuals who already have a strong understanding of sales principles and wish to transfer that knowledge to others through structured training programmes. Throughout the course, learners gain insights into instructional design, adult learning theory, group facilitation, communication techniques, and performance evaluation. At the same time, it ensures that participants stay grounded in modern sales practices, including consultative selling, customer engagement, and objection handling. By the end of the course, trainers will be ready to deliver impactful, engaging, and results-driven sales training sessions.
The LICQual Certificate in Sales Train the Trainer offers professionals an opportunity to enhance their training and leadership skills within the sales industry. By becoming a certified sales trainer, individuals can take on a pivotal role in shaping the future of sales teams, improving performance, and driving business success. This course is ideal for those who are passionate about sales and want to make a broader impact by teaching others. With an emphasis on practical training delivery and real-world sales techniques, it bridges the gap between subject expertise and instructional excellence. The LICQual Certificate in Sales Train the Trainer enables professionals to become confident facilitators who can drive performance, improve sales capabilities, and contribute meaningfully to organisational growth.
All About LICQual Certificate in Sales Train the Trainer
Course Overview
The LICQual Certificate in Sales Train the Trainer is a dynamic and professionally recognised qualification designed for individuals looking to deliver impactful and results-driven sales training. This course blends essential training techniques with advanced sales strategies, enabling learners to confidently instruct, coach, and develop high-performing sales teams across a variety of industries.
Focused on UK and international training standards, the course prepares participants to design and lead engaging training sessions using proven adult learning methods. From instructional design to role-playing techniques and performance assessments, learners gain the tools to deliver effective sales education that aligns with business goals.
The LICQual Certificate in Sales Train the Trainer is Ideal for sales professionals, team leaders, corporate trainers, and consultants, the LICQual Certificate in Sales Train the Trainer offers practical knowledge on communication, coaching, and facilitation—making it perfect for those stepping into a trainer role or enhancing their existing training capabilities.
Upon completion, learners will be equipped to deliver professional sales training programmes, support continuous learning in their organisations, or pursue new opportunities in the corporate training and consultancy sectors.
Study Units
- Introduction to Sales Training
- Adult Learning Principles
- Designing Effective Sales Training Programs
- Training Delivery Techniques
- Motivating and Engaging Sales Teams
- Training Evaluation and Feedback
To ensure the course is suitable and accessible for a wide range of learners, applicants must meet the following entry criteria:
Minimum Age
Applicants must be at least 18 years old at the time of enrolment.
Educational Background
A secondary school education or equivalent is recommended. However, no formal academic qualifications are strictly required.
Work Experience
A background in sales, business development, or customer service is highly beneficial. This course is ideal for professionals with practical sales experience who are looking to transition into a training role.
Language Proficiency
Basic proficiency in English (reading, writing, and speaking) is required, as the course content, discussions, and assessments are delivered in English.
The LICQual Certificate in Sales Train the Trainer is tailored for professionals who are passionate about sales and aspire to transfer their knowledge and skills through structured training programmes. This course is ideal for:
- Sales professionals and business development executives aiming to become trainers
- Team leaders and sales managers transitioning into coaching or training roles
- Corporate trainers seeking to specialise in sales training
- Learning and development (L&D) professionals responsible for internal sales training initiatives
- Entrepreneurs and consultants offering sales coaching and mentoring services
- HR professionals involved in staff development and performance improvement
- Individuals with sales experience looking to build a career in professional training
Whether you’re looking to upskill your team, enhance your career prospects, or establish yourself as a sales training consultant, this course provides the practical tools and recognised certification to help you succeed.
Learning Outcomes
Introduction to Sales Training
- Understand the purpose and scope of sales training in modern business environments
- Identify the key responsibilities and skills of an effective sales trainer
- Recognise the role of sales training in improving team performance and customer relationships
Adult Learning Principles
- Apply core principles of adult learning to design impactful training sessions
- Understand learner motivations, preferences, and engagement strategies
- Adapt training styles to suit diverse learning needs and professional backgrounds
Designing Effective Sales Training Programs
- Develop structured and goal-oriented sales training modules
- Align training content with business objectives and sales targets
- Incorporate real-world scenarios and case studies to enhance learning
Training Delivery Techniques
- Demonstrate effective presentation and facilitation skills
- Use a variety of training methods such as group work, role plays, and discussions
- Manage group dynamics and maintain learner engagement throughout sessions
Motivating and Engaging Sales Teams
- Implement techniques to inspire and energise sales personnel during training
- Foster a growth mindset and confidence among participants
- Encourage collaboration and knowledge sharing within teams
Training Evaluation and Feedback
- Use assessment tools to measure training effectiveness and learner progress
- Provide constructive feedback to support individual development
- Continuously improve training delivery based on participant feedback and performance outcomes
FAQs LICQual Certificate in Sales Train the Trainer
