BSc (Hons) Digital Management and Marketing University of Bolton

Course Overview

In today’s market, businesses are eager to promote their products and services in innovative ways, making graduates with expertise in digital marketing and business management highly desirable to employers. The rapid evolution of social media, big data, and emerging technologies is reshaping marketing opportunities for organizations ranging from small startups to large multinationals. There is a strong demand for individuals who possess a solid understanding of business management fundamentals alongside contemporary skills in digital marketing, e-commerce, data analytics, and web and mobile application design.

The University of Bolton is proud to be a Chartered Institute of Marketing (CIM) Accredited Degree University. Our BSc (Hons) in Digital Marketing and Management equips you with the skills and knowledge necessary to excel in this dynamic field of business and e-commerce, offering the added advantage of a CIM-accredited qualification.

This degree is inspired by insights from the CIM and the Digital Marketing Institute (DMI) and combines industry knowledge with a diverse range of practical, technical, and transferable skills essential for success in digital business management. We focus on future-proofing your career in this exciting sector by providing the knowledge necessary for navigating today’s digital marketing landscape and the lifelong learning skills that will keep you ahead of industry innovations.

Our expert faculty will guide you through the essential marketing concepts, from foundational principles to advanced topics. You’ll delve into areas such as market segmentation, product and customer lifecycles, customer relationship management (CRM), and integrated marketing campaign planning, which are crucial for e-commerce. You will explore marketing opportunities on social media and various digital platforms while gaining insights into web and app design, information systems, and data analytics. Additionally, you’ll build a strong foundation in strategic management, financial decision-making, and project management, which are vital for any managerial role. We’ll encourage you to develop critical thinking, research, and academic skills, as well as valuable soft skills like resilience, teamwork, communication, and time management that are highly sought after by employers.

Engagement with live briefs, guest lectures, and specialized modules will enhance your practical and technical skills, enabling you to plan, create, and manage innovative digital marketing campaigns. Our aim is to integrate knowledge from business management, marketing, data analytics, web design, and app development, empowering you to become a successful digital marketing and e-commerce manager.

Highlights

Our Business, Management, and Marketing courses are ranked second in the UK and top in the North West of England for course and teaching satisfaction according to the Guardian University Guide 2022.
The Times and The Sunday Times Good University Guide 2022 also ranks our courses second in the UK and top in the North West for student experience.
As a CIM Accredited Degree University, our BSc (Hons) in Digital Marketing and Management provides opportunities for CIM exemptions. You can join the CIM as a Studying Member, gaining access to valuable resources and a professional network.
Our knowledgeable and enthusiastic lecturers offer face-to-face sessions and personalized support to ensure you receive the help you need.
Your teaching team brings a wealth of professional experience and academic expertise, providing diverse perspectives to enrich your studies.
In your final year, you’ll have the option to select modules covering specialized topics like advanced data analytics and the psychology of digital consumer behavior.
Studying within the vibrant Institute of Management in Bolton, Greater Manchester, you’ll benefit from interacting with peers in related fields such as business management, law, and finance, fostering cross-disciplinary collaboration.
The course is designed to mirror industry standards, providing an education that is relevant and prepares you for a successful career in digital marketing and management.
Opportunities to work on live briefs will allow you to connect with industry partners and engage in projects reflecting current market trends and technologies.

Key Features

The Institute of Management offers a supportive and friendly environment, featuring purpose-built teaching facilities and excellent student support services.
We prioritize small group and tutorial teaching, ensuring personalized attention and support from our faculty.
We emphasize your employability and industry networking, encouraging attendance at guest lectures that provide context, industry connections, and professional development.
Course materials are accessible online, enabling you to prepare at home and maximize the interactive nature of in-class learning.
Innovation and contemporary research are integrated into our curriculum, providing a robust academic foundation for your studies in business management and digital marketing.
We help you develop essential skills such as research proficiency, critical reasoning, problem-solving, professional communication, time management, teamwork, and a commitment to lifelong learning.
The course is continually updated to reflect current digital marketing challenges and technological advancements, ensuring your learning remains relevant.
By studying with us, you’ll enjoy Bolton’s vibrant social scene, with numerous shops, bars, and restaurants, as well as easy access to Manchester—one of the UK’s most multicultural cities—just a 20-minute train ride away. The North West of England is also renowned for its stunning countryside, coastline, and rich heritage, making Bolton an ideal base for exploring some of the best cultural and outdoor experiences the UK has to offer.

Entry Requirements

To apply, you need a minimum of 104 UCAS points. We accept a wide range of qualifications that contribute to UCAS points, including A-levels, BTECs, and T-levels. For details on how to achieve these points, please refer to our guide to the UCAS Tariff. We also consider non-tariff qualifications for most courses.

Any Level 3 subjects are acceptable, although relevant subjects such as business studies, psychology, computing, or science are preferred.

Additionally, you should have five GCSEs at grade C or above (or grade 4 to 9), including English and Mathematics.

If you possess non-traditional qualifications or relevant experience, or if you can provide a suitable portfolio of work that demonstrates your capabilities, we are open to considering your application.

An interview and/or portfolio submission may be required as part of the application process.

Career Opportunities

The University of Bolton is a recognized leader in business management and digital technologies, making us an excellent choice for degree-level studies in digital marketing and management.

As technology advances, marketing and retail continue to evolve. The rise of new media platforms, especially social media, has transformed how consumers engage with brands, demanding more personalized, interactive, and entertaining marketing experiences through various digital channels and devices. Our BSc (Hons) in Digital Marketing and Management equips you with essential skills in digital marketing, blending training in marketing fundamentals, business management, data analytics, web design, and app development. Graduates from this innovative program will be well-prepared to create and manage impactful digital marketing campaigns for a wide range of organizations, both public and private.

Throughout the course, you will develop a diverse skill set, including attention to detail, teamwork, communication, time management, problem-solving, and a commitment to lifelong learning. This comprehensive training ensures you are ready for a successful career in digital marketing and management, whether with an employer, at an agency, or as a freelance consultant.

What Can I Do with This Qualification?

Exciting career opportunities await you with major brands, advertising and marketing agencies, and various organizations seeking digital marketing and e-commerce expertise. Companies are looking for professionals who can effectively manage digital content and develop strategies based on a solid understanding of the content marketing funnel, data analytics, and design for digital, online, and mobile platforms. As a graduate, you will possess practical and technical skills in digital marketing, along with the management and communication abilities necessary to lead marketing projects.

Post-graduation, you can explore roles in digital marketing management, digital campaign management, SEO, PPC, social media management, and brand management. Additional opportunities may include social media content management, digital advertising, leading project teams, and various e-commerce positions. Depending on your interests, you might also pursue roles in data analytics, web design, app development, or market research.

You will also be well-prepared to advance to postgraduate studies or professional qualifications to further enhance your expertise. The University of Bolton offers several master’s degrees in business management and creative technologies that can elevate your career prospects. Additionally, you’ll be in a strong position to pursue further qualifications and higher levels of membership with the Chartered Institute of Marketing (CIM).

Alternative Career Options

Graduates can leverage their qualifications to explore a variety of other career paths, although some may require relevant experience or postgraduate study. These options include:

Management
Communications and Public Relations
Media and Journalism
Financial Management
Information Systems
Purchasing
Teaching and Education
Self-Employment
Banking
Auditing and Quality Assurance
Project Management
Risk and Insurance
Research
E-Tail

Modules

The following modules may include a combination of compulsory and optional courses. Please note that not all modules may be available for study as part of the program.