A business management qualification is essential for those aspiring to excel in the business world or take on greater responsibilities in their current roles. Our BSc (Hons) in Business Management (Marketing) with a foundation year provides a solid grounding in a variety of contemporary business subjects, allowing you to specialize in your final year.
The foundation year serves as the first stage of this four-year degree, offering comprehensive training in the fundamentals of business and management, along with the development of essential study skills. This preparatory year is designed to equip you for success in degree-level studies.
Throughout the program, you’ll engage with core modules shared across our BSc (Hons) Business Management degrees. These modules cover vital concepts in marketing, company law, leadership, strategic management, information systems, project management, finance, innovation, and enterprise. This robust foundation will support your advanced studies in specialized topics like digital marketing strategy, e-commerce marketing, and global consumer behavior.
A key focus of this dynamic and flexible program is developing your employability. You’ll engage with real-life case studies, attend guest lectures, and participate in industry visits to gain insights into the business landscape and understand employer expectations in various contexts. Our curriculum is designed to cultivate essential skills, including communication, data analysis, time management, teamwork, and problem-solving.
We also prioritize fostering lifelong learning skills, empowering you to take charge of your professional development and maximize your future success.
Highlights
- Expert Instruction: Learn from a dedicated team of knowledgeable business management lecturers who provide academic support and guidance.
- Comprehensive Curriculum: In the first three years, all students cover the same modules, gaining in-depth knowledge across major business disciplines. In your final year, you can specialize in marketing or switch to other pathways like people management, finance, retail, or supply chain management.
- Interactive Learning Environment: Benefit from face-to-face sessions with experienced lecturers, small group tutorials, and online course materials that enhance your learning experience.
- Industry Insights: Regular guest speakers from senior industry positions share valuable knowledge and practical insights.
- Research-Driven Curriculum: Contemporary research findings inform our teaching, ensuring a strong academic foundation in business management.
- Dedicated Support: Access resources and support from the University’s off-campus team, dedicated librarians, and e-learning tools to enrich your studies.
- Personal Development: Participate in SCOPE sessions that encourage broader thinking and personal growth, as well as the Thinking into Character (TiC) programs to inspire you to achieve your goals.
Entry Requirements
To qualify for this course, you need:
- Acceptable subjects at Level 3.
- Five GCSEs at grade C or above (or grades 4 to 9), including English Language. If you lack GCSEs or don’t meet the English Language requirement, please reach out for alternative qualifications.
- Consideration will be given to non-traditional qualifications, relevant experience, or a suitable portfolio of work.
All applications are assessed on an individual basis, and you may need to attend an interview and/or provide a portfolio of work.
Career Opportunities
The BSc (Hons) in Business Management (Marketing) with a foundation year is designed to provide a comprehensive understanding of various business functions while allowing you to specialize in marketing. This course prepares you for a wide range of career paths, offering the flexibility to tailor your skills to align with your career aspirations.
With this qualification, you can pursue opportunities in general management and marketing, as well as explore fields such as supply chain management, enterprise, finance, law, retail, and human resource management.
The program not only focuses on academic and sector-specific knowledge but also emphasizes the development of essential employability skills like critical thinking, problem-solving, and data analysis. Ultimately, it equips you with the skills necessary to thrive in today’s dynamic work environment.
What Can I Do with This Qualification?
Graduates who possess specialized marketing knowledge, coupled with a broad understanding of business operations, have a competitive edge in the job market. As a graduate of this program, you’ll be well-prepared to enter diverse roles across public, private, and voluntary sectors.
Your knowledge of the marketing landscape, brand analysis, and digital communication will be highly relevant for various management positions. Potential career paths include:
- Retail Management
- Human Resource Management
- Customer Service Management
- Advertising and Merchandising
- Logistics and Supply Chain Management
- Marketing Manager or Consultant
You may also choose to further your education in specialized areas of marketing, such as digital marketing, content creation, market research, or public relations. Other postgraduate options include studies in human resources, finance, law, computing, or international business management. Pursuing an MBA is another viable pathway.
Alternative Career Options
Your degree can serve as a springboard into various other careers, though some may require relevant experience or additional postgraduate qualifications. Potential alternative career options include:
- Hotel and Leisure Management
- Public Relations
- Financial Management
- Information Systems
- Market Research Analysis
- Product Management
- Health Policy and Information
- Purchasing
- Teaching and Education
- Media (TV, Film, Online, Newspapers, Magazines)
- Self-Employment
- Banking
- Auditing and Quality Assurance
- Project Management
- Risk and Insurance
With this qualification, you’ll have the tools and knowledge to explore various career paths and achieve your professional goals.
Modules
The modules offered in this course comprise a mix of compulsory and optional components. Please note that not all modules listed may be available for study as part of your program.
Core Modules
- Academic Language and Skills 1
- Academic Language and Skills 2
- Academic Skills and Personal Development Planning (PDP)
- Business in Practice
- Further Academic Skills
- World of Work
- Applied Business Finance
- Practical Digital Marketing
- Professional and Academic Skills Development
- Financial Decision Making in Business
- Business Environment
- Contemporary Issues in Marketing
- Information Systems and Big Data Analysis
- People and Performance
- Leadership, Management, and Organisational Culture
- Business Management and Career Development
- Project Management
- Enterprise, Innovation, and Creativity
- Business Case Study Analysis
- Business Project
- Dissertation
- Strategic Management
- E-Commerce and Contemporary Marketing Practice
- Global Consumer Behaviour
- Integrated Digital Marketing Strategy
These modules are designed to provide a comprehensive education in business management, equipping you with the knowledge and skills necessary to succeed in today’s competitive business landscape.
