The ICTQual AB Level 6 International Diploma in Marketing & Sales Management is a comprehensive programme designed to equip learners with advanced knowledge, practical skills, and strategic insights essential for success in the dynamic fields of marketing and sales. Over three years and 360 credits, ICTQual AB Level 6 International Diploma in Marketing & Sales Management provides a robust foundation for understanding consumer behaviour, market research, digital marketing, branding, and sales strategies, while developing leadership and management capabilities for professional growth.
Learners will gain expertise in designing, implementing, and evaluating marketing campaigns across multiple platforms, including digital, social media, and traditional channels. The ICTQual AB Level 6 International Diploma in Marketing & Sales Management emphasises strategic decision-making, data-driven marketing, and customer relationship management, enabling learners to optimise sales performance and achieve organisational objectives. With a focus on global business environments, learners will also explore international marketing trends, cross-cultural communication, and ethical practices, ensuring they are prepared to operate effectively in diverse markets.
The ICTQual AB Level 6 International Diploma in Marketing & Sales Management is suitable for both fresh learners aspiring to enter the marketing and sales industry and professionals seeking to enhance their strategic and managerial competencies. By combining theoretical knowledge with practical applications, the ICTQual AB Level 6 International Diploma in Marketing & Sales Management empowers learners to analyse market opportunities, develop innovative marketing strategies, lead sales teams, and contribute to business growth in competitive industries.
All About ICTQual AB Level 6 International Diploma in Marketing & Sales Management
Course Overview
The ICTQual AB Level 6 International Diploma in Marketing & Sales Management is a globally recognised qualification designed to equip learners with advanced knowledge and practical skills in marketing, sales, and strategic business development. This programme provides a solid foundation in modern marketing principles, customer relationship management, and innovative sales techniques, preparing participants to excel in competitive local and international markets.
ICTQual AB Level 6 International Diploma in Marketing & Sales Management blends theoretical concepts with real-world applications, giving learners a comprehensive understanding of market research, brand management, digital marketing, and customer behaviour. Participants also gain expertise in managing sales teams, designing marketing campaigns, and applying data-driven strategies to achieve measurable business growth. The course content reflects current global industry trends and best practices to ensure graduates are job-ready.
Completing the ICTQual AB Level 6 International Diploma in Marketing & Sales Management opens doors to a wide range of career opportunities, from senior marketing and sales management roles to consultancy, entrepreneurship, and leadership positions. ICTQual AB Level 6 International Diploma in Marketing & Sales Management also serves as a stepping stone to higher-level qualifications or specialised certifications, making it a valuable investment for professionals and fresh candidates alike.
Certification Routes
As an approved training centre of ICTQual AB, we offer two clear certification pathways for learners who wish to achieve the ICTQual AB Level 6 International Diploma in Supply Chain Management & Logistics. Both routes are designed to accommodate learners with varying levels of experience and provide full support, study materials, and mentoring throughout the programme.
Route 1 – Experienced Professionals
This route is designed for professionals with at least six years of verifiable experience in supply chain management, logistics, procurement, or related fields. Learners can demonstrate their existing knowledge and skills through recognition of prior learning and evidence-based assessments. This pathway allows experienced candidates to achieve the diploma efficiently while meeting ICTQual AB’s high standards.
Route 2 – Fresh Candidates
This route is for fresh candidates or those with limited experience in supply chain or logistics. Learners enrolled under this pathway must complete all 36 structured assignments. Our centre provides comprehensive study materials, guidance, and feedback to ensure learners gain practical knowledge and develop the skills required to successfully achieve the qualification.
Study Units
This qualification, the ICTQual AB Level 6 International Diploma in Marketing & Sales Management, consists of 36 mandatory units.
Year 1 – Foundation in Marketing & Sales Management
- Principles of Marketing and Sales
- Business and Marketing Communication
- Consumer Behaviour and Market Research
- Fundamentals of Digital Marketing
- Marketing Analytics and Data Interpretation
- Sales Techniques and Customer Relationship Management (CRM)
- Business Economics and Financial Principles
- Branding and Promotional Strategies
- Professional Ethics and Corporate Governance
- Business Law and Regulatory Frameworks
- Health, Safety, and Environmental Awareness in Business
- Introduction to Project Management in Marketing
Year 2 – Intermediate Studies in Marketing & Sales Management
- Strategic Marketing Management
- Integrated Marketing Communications (IMC)
- Advanced Sales Management and Negotiation
- Digital Marketing Campaigns and Social Media Strategy
- E-commerce and Online Sales Management
- Marketing Research Methods and Reporting
- Customer Experience Management
- Product Development and Innovation Management
- International Marketing and Cross-Cultural Strategies
- Marketing Operations and Budgeting
- Business Analytics and Performance Measurement
- Applied Research Methods in Marketing
Year 3 – Advanced Studies in Marketing & Sales Management
- Marketing Strategy and Competitive Analysis
- Leadership in Marketing and Sales Teams
- Advanced Digital Marketing and Automation
- Brand Management and Corporate Identity
- Strategic Sales Planning and Forecasting
- Global Marketing Trends and Market Expansion
- Customer Insights and Behavioural Analytics
- Marketing Technology and CRM Systems
- Professional Ethics and Sustainability in Marketing
- Innovation, Entrepreneurship, and Marketing Business Development
- Strategic Project Management in Marketing
- Final Year Major Project (Capstone Project)
To enroll in the ICTQual AB Level 6 International Diploma in Marketing & Sales Management, learners should meet the following requirements:
- Minimum education: Applicants should normally have at least a high school/secondary school qualification (Matric or equivalent) to understand course content effectively.
- Basic understanding of business, marketing, or sales concepts is recommended for easier comprehension of the programme.
- Suitable for individuals aged 18 years or above who are motivated to build or advance a career in marketing, sales, or business development.
- Fresh candidates can apply if willing to complete all 36 structured assignments with tutor guidance.
- Experienced professionals must provide verifiable evidence of at least six years of work experience in marketing, sales, or related roles to qualify for the accelerated route.
- Applicants should have basic English reading and writing skills since study materials, assignments, and assessments are primarily in English.
- No prior professional certification is mandatory, but having previous training or experience in marketing, sales, or management is advantageous.
- Participants should be able to manage independent study and submit assignments within specified deadlines.
- Open to local and international learners seeking an internationally recognised qualification in marketing and sales management.
- Suitable for employees, supervisors, or managers in marketing, sales, or customer service departments seeking career advancement.
- Candidates should be committed to applying the concepts and skills learned in real workplace situations.
- Participants must be prepared to undertake practical assignments, projects, and case studies to demonstrate competence.
- Individuals must have access to a computer and internet connection to complete online learning and submit assignments.
- Learners should be willing to engage with both theoretical and practical aspects of the course.
- Applicants must complete the enrollment process with our approved ICTQual AB training centre to secure their place in the programme.
- Professionals already working in marketing, sales, or business development who want to gain an internationally recognised qualification.
- Marketing executives, sales representatives, account managers, or brand managers seeking to enhance their technical and strategic skills.
- Fresh graduates or career changers interested in starting a career in marketing, sales, or related business functions.
- Supervisors, managers, and team leaders in marketing or sales departments looking to move into senior leadership roles.
- Individuals aspiring to strengthen their knowledge of international marketing strategies, digital sales techniques, and customer relationship management.
- Employees of companies, agencies, or organisations involved in product promotion, service delivery, or customer engagement who want to formalise their expertise.
- Entrepreneurs or business owners seeking advanced knowledge of marketing and sales management to grow their businesses.
Learning Outcomes
By the end of ICTQual AB Level 6 International Diploma in Marketing & Sales Management, learners will be able to:
- Develop an advanced understanding of marketing, sales, and business development principles aligned with international standards.
- Gain expertise in market research, segmentation, and customer behaviour analysis for strategic decision-making.
- Learn to design and implement effective marketing campaigns, both traditional and digital.
- Build skills in managing sales teams, customer relationships, and business growth initiatives.
- Understand branding, product positioning, and value creation strategies in global markets.
- Acquire knowledge of digital marketing tools, e-commerce platforms, and online sales techniques.
- Strengthen abilities in negotiation, presentation, and communication for sales success.
- Learn how to use data analytics and key performance indicators (KPIs) to measure marketing and sales effectiveness.
- Develop strategic thinking to align marketing and sales plans with organisational goals.
- Gain insights into pricing strategies, distribution channels, and promotional planning.
- Understand how to manage budgets, forecast sales, and optimise resources in marketing projects.
FAQs ICTQual AB Level 6 International Diploma in Marketing & Sales Management